About Us

Who We Are

The Prime Root F.Z.C. is a UAE-based international trading company built on one principle: delivering nature’s best — fresh, ethical, and globally sourced. We operate across the fresh fruits and vegetables sector, connecting farms to markets with trust, transparency, and speed

What We Offer

  • Fresh fruits and vegetables
  • Cold-pressed oils and natural products
  • Dried fruits, herbs, and premium food ingredients
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Close-up of a sliced avocado with knife, lemon and potted plant on a kitchen counter.
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Why Choose The Prime Root?
A diverse and vibrant array of colorful fruits, featuring various shapes and textures.
  • Freshness guaranteed from farm to delivery
  • Full product traceability
  • Professional handling and export documentation

Certified Products

We’re committed to keeping our footprint light and our impact positive — from soil to shelf.

Sustainability at Our Core

We’re not just traders — we’re rooted in responsibility. Our operations prioritize:

  • Low-waste logistics and optimized supply routes
  • Eco-friendly packaging and ethical sourcing
  • Support for sustainable farming practices and fair grower relationships

 Our Vision

To become a globally trusted name in the fresh produce and natural food industry — known for integrity, sustainability, and innovation.
 
We envision a future where:
•Every fruit and vegetable traded is traceable, ethical, and fresh
•Farmers are empowered, and buyers are supported with reliability
•Nature and commerce work hand in hand        for a healthier planet and people

OUR MISSION

At The Prime Root, our mission is to build a more connected, responsible, and sustainable food supply chain — one rooted in quality, trust, and transparency.

We are dedicated to sourcing and delivering the freshest fruits, vegetables, and natural food products while supporting ethical farming, reducing waste, and promoting fair trade across every link of our supply chain.

By combining traditional agricultural wisdom with modern logistics and eco-conscious practices, we aim to serve our partners with consistency, reliability, and care — helping businesses grow while keeping nature at the heart of everything we do.

We don’t just move produce — we move with purpose.

Deep roots Global Reach